PALOMINO HILL WRITING SERVICES
PULLING IT ALL TOGETHER
Most companies don't have a marketing strategy. They may have a couple blog posts, or worse, an abandoned blog, and they might remember to update their website every once in a while.
A content strategist can pull your marketing together so there are links back to your web site from blogs and social media. Once on your site, the potential customer will find useful information, and enticing materials that can be downloaded, thus increasing your email list.
STRAIGHT FROM THE HORSE'S MOUTH.
Straight From The Horse’s Mouth
8 WAYS TO USE CUSTOMER CASE STUDIES
1.WEB SITES. Well, of course you’d put them on your Web Site!
2. SOCIAL MEDIA.
Tweet it. Facebook it. instagram. LinkedIn. You know the drill!
What great content to have for consumers, in-house recognition of the sales team, and pride in your product or service.
4. EMAIL SIGNATURES.
Link to your web site’s page with the story. How about driving an entire email campaign around success stories?
5. SALES LETTERS, BROCHURES.
Yep, direct marketing is a perfect use of case studies.
Run ads featuring YOUR happy customers. EHarmony was not a successful dating service until they started running ads featuring – you guessed it – happy couples.
7. TRADE SHOWS.
Prove to other companies that you can provide the customer service and reliable products they need in a competitive B2B world.
8. PRESS RELEASES.
A perfect reason to have a press release is a happy customer story that will entertain the readers of a publication. Editors love these.
I LOVE WRITING CASE STUDIES, BECAUSE POTENTIAL CUSTOMERS WANT THAT THIRD-PARTY VALIDATION. CALL OR TEXT ME TODAY AND WE CAN GET YOU ON TRACK FOR THE WINNER'S CIRCLE WITH YOUR UNIQUE CASE STUDY!
PSSST: I have even more ideas for using case studies. Want to know more?